| MINI USA Sales Down |
| Official Release: MINI USA reported sales of 4,425 automobiles, a decrease of 13.4 percent from the 5,111 cars sold last year. Year-to-date, MINI USA also reported sales of 29,704 automobiles, a decrease of 3.8 percent from the 30,868 units sold last year. The drop in sales was again affected by the Cash for [...]
 |
|
| MINI’s New Commercial: The Last Spot |
| MINI’s got a completely revised line-up for 2011 and the want people to know about it. So today they’re rolling out the new 2011 campaign with the first commercial “The Last Spot”. (Full Print Campaign gallery after the break)
Additionally below is a look at the corresponding print campaign launching in the coming weeks.
 |
|
| Opinion: BMW’s Front Wheel Drive Platforn Could Make MINI’s Future Bright |
 |
|
| MotoringFile Tours BMW Plant Oxford |
 |
|
| Ask MINI USA Product Manager: The Answers |
 |
|
| MINI’s WRC Team Signs First Driver |
| Prodrive has signed young British rally driver Kris Meeke as its first driver. Here’s the news straight from Autocar:
A source close to Prodrive said, “The deal with Kris is done. [Prodrive chairman] David Richards has talked a great deal about having a British driver and he’s been as good as his word.” Richards [...]
 |
|
| MINI Countryman Coupe Picks up Steam |
 |
|
| Roadster & Coupe to Feature Movable Rear Spoiler |
| Both TotalMINI and Bigblogg are reporting that the the R58 Roadster and R59 Coupe will feature movable rear spoilers similar to the Audi TT RS or Porsche Carrara. Typically a movable spoiler deploys at speeds over 30-50 mph and helps create downforce and stability at higher speeds.
Earlier in the year we had heard the [...]
 |
|
| MINI Creates Incredible TV Spot For the Countryman |
| This week MINI is debuting the European TV spot “Flow” for the launch of the Countryman . The spot was created by BSUR Amsterdam was directed by Brian Beletic and Sway Studios from LA. The spot features CG enhancement to turn a single MINI Countryman into an entire army of Countrymen that grows bigger with [...]
 |
|
| MF Exclusive: JCW Kit Updated for 2011 MCS |
| Sometimes we’re happy to say we got it wrong. Yesterday we wrote that MINI had decided to drop the JCW engine kit for the 2011 model year because it would raise power figures too close to the 208 hp factory JCW car. Apparently between the time we had heard the info and yesterday there [...]
 |
|
| MINI Kills Dealer Installed JCW Engine Kit Still Alive? |
| Updated: We just had someone leak us a bit of info that indicates that MINI may have changed their mind regarding the JCW Engine kit on the 2011 MCS. We will have full details soon.
In the summer of 2007 MINI introduced the first drivetrain upgrade for the R56 – the JCW Engine Kit. The [...]
 |
|
| MINI Cooper S Diesel Revealed |
| Our friends at Bigblogg have scooped the first technical info of the upcoming BMW diesel that will power the Cooper S D. While we’ve reported (along with a few other outlets) that the engine was coming, this is the first confirmed power figure.
As previously reported engine is based heavily on the 2.0 turbocharged BMW diesel [...]
 |
|
| Why MINI Connected is the Start of a Revolution |
| For years long development cycles for cars have meant that technology was often much slower to find it’s way on a dashboard than in your living room. The simple fact that car companies spend years working on a car’s electronics before if even reaches the marketplace has historically put the industry behind when it comes [...]
 |
|
| MINI of Manhattan at the Lime Rock Historics |
| As we have done for the past three years, MINI of Manhattan is offering hospitality on Monday the 6th for MINI & Mini owners and families, complete with MINI Corral parking, a shady tent and a sweet spot next to the track to watch the racing.
We’ll also have raffles, refreshments, a MINI Challenge car driving [...]
 |
|
| Former Head of MINI USA Dies Suddenly |
 |
|
| MINI Connected to be Available in November in North America |
| A few weeks ago we broke the bad news that MINI’s most highly anticipated option for 2011, MINI Connected, will be delayed in the North American market. Our sources have told us that the reason rests with the iPhone app and making sure it’s perfect for the recently updated iOS4 (the UK/Euro version was released [...]
 |
|
| The MINI Rooftop Collection |
| Official Release: Whether embarking on a business trip or heading off on holiday, every frequent traveller needs a reliable companion by their side. So luckily MINI cars give people on the move all the support they need. The new MINI Countryman crossover model sees the cult car maker once again displaying its expertise in all [...]
 |
|
| BMW & MINI To Develop Shared Cars Off New Platform |
 |
|
| MINI May Offer Torque Steer Elimination Retrofit |
| For 2011 MINI has introduced updated steering software that (in conjunction with refined engine management) virtually eliminates torque steer. Yes that tug you feel from your R56 MCS’s steering wheel while going around corners is now gone for 2011. But what about those who bought a MINI mere months ago? MINI hasn’t forgotten about you [...]
 |
|
